AgriTech Solutions has 2,500 farmer customers generating $8M ARR (all large-scale operations >1,000 acres). Growth has slowed to 15% YoY despite a potential TAM of 2M farms. The challenge: Small/mid-size farmers (1,000-5,000 acres) need different positioning, pricing, and support than large farms. Current CAC of $20K is unsustainable for $8K ACV mid-size farms. The CEO is uncertain whether to optimize for large farms or pursue broader adoption.